I disagree with it not being spoken about much, I think its covered fairly often, but I do agree with being aware of it and taking advantage. I've made this guy lay down a few bluffs lately, and he's bad enough to begin with:

75/12, notes: l/3-bet v's 2 with ATo OTB then calls push from orig raiser for 3xhis 3bet. min-3bet button raise with A2s SB, PSB on A67r flop, calls push.

$0.15/$0.25 No Limit Holdem
6 players
Converted at weaktight.com

Stacks:
UTG daywalkker ($24.75)
UTG 1 NIEDER67 ($18.45)
CO AndreSiToOo ($14.10)
BTN Hero ($21.86)
SB ahmima ($20.20)
BB harrie97 ($59.00)

Pre-flop: ($0.40, 6 players) Hero is BTN
daywalkker calls $0.25, 2 folds, Hero raises to $1.15, ahmima calls $1, 1 fold, daywalkker calls $0.90

Flop: ($3.70, 3 players)
ahmima checks, daywalkker checks, Hero bets $3, ahmima raises to $12.70, daywalkker folds, Hero raises to $20.71, ahmima calls $6.35

Turn: ($43.46, 2 players)

River: ($43.46, 2 players)

Final Pot: $43.46
Hero shows:
ahmima shows:

Hero wins $41.41 ( won $19.55 )
ahmima lost -$20.20
daywalkker lost -$1.15