Set on flop facing c/r

The more players in the pot, the more likely that someone hits it, it's really that simple. If the flop is bingo Q22, we can expect someone to have a Q or better still KK/AA, but if we're heads up, then it's less likely. Four handed, it's three times more likely that someone hits top pair than HU. So really we want to look for small raise and then calls/probable calls from multiple fish, that's when hands like 23s have lethal potential for me.

So increasing the chances of someone hitting is a good thing here because we are pretty sure that we still beat them and they are going to think that they have the best hand when we are ahead of them?
This as opposed to holding a pocket pair when we want to narrow the field because the more players in the more chances that someone else has got a higher pair?