Quote Originally Posted by eternal
If they are making big bets here it is alot more likely they will keep betting into you if you make your hand. Opposed to a bet that gives you odds, like a quarter of the pot, make the villian alot less pot stuck and more likely to fold if there is obvious made hands like flushes on the board.
This is true, and important, but if they're making big bets, each street is that much more expensive, and the eventual payoff (rest of stack) is that much smaller. So be careful chasing here, imo.

A good situation is betting draws into a station who will call smallish flop bets and/or let you pick up a free card on the turn. If they can't let it go or hit a 2nd best hand, you can also pick up a stack. Another great situation for implied odds is a player with a strong hand that can't help slow-playing it and gives you great odds to hit your monster.

Implied odds are about reads, and about estimating accurately how much you might win if you hit.