raise preflop, and try to get it in when you hit

OK, so first you have to consider their ranges and your own range as well as the SPR
then you will try to come up with a plan to maximize value

in my blog I did some calculations that if you shovel 2x pot when you miss and the villain only calls when he flops a pair, you'll make money because he'll call say 30% and you will still have 3 or 6 outs which are just gravy on top of the folding equity

if villain calls with ace high, you'll make money by being ahead some of the time
but if villain calls with a small pp you may be in trouble so that's why you need to consider the villain's range