I will continuation bet the flop most times, but give it up on the turn if i dont improve.. i wont continuation bet at all if its a calling station i'm up against, unless i'm semibluffing to build the pot on a ridiculously good draw.. basically, your trying to take down a small pot with continuation bets.. not throw your whole stack in.. if the call you on the flop, re evaluate, consider what they have, whether they will call again on the turn, and make your desicion from there.. often you will find yourself check/folding the turn. Which is fine. Because better players will start assuming all your bets are full of shit and when you get a decent hand they'll have no respect for you, and you will get pay off.