I bet the turn a lot of the time here, usually just 1/2 pot as a pure value bet trying to squeeze more out of Kx and the draws, same on the river. If you know that the only hand a very passive player would check raise is a set, why pay it off?

If you check the turn you have induced a bluff so I'd have to call a reasonable bet on the river regardless of what falls. I may use this line against more aggressive opponents who are more likely to bluff busted draws etc. If its checked a second time I'd bet full pot on the river, try to make it look like I'm buying the pot.