This mainly applies to no limit ring games. Many poker newbs, and I'm talking about the worst of the worst fish, have no understanding of how bets relate to pot size.

For example, to them, a $3 bet is a $3 bet. It doesn't matter if there is $1 in the pot or $20. They don't think in terms of 1/2 pot bet, 3/4 pot bet, pot-sized bet, over-betting the pot, etc. They just think in terms of "Its only $3" or "Holy cow he bet $20!!" (even though $40 was already in the pot).

Ok, you get the idea.

Anyways, how can this best be exploited to maximize EV??